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@mermaindinpr: statistics and cleanliness index

Русалки тоже в пиаре

Как бренды становятся частью нашей жизни — глазами пиарщика и мамы. Верь в русалок. И в силу правильных партнёрств. г. Москва Сотрудничество: @elizavetaderkach

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Grade D some metrics deviate cleanliness index
data from 2026-09-29
Subscribers
8,320
Median views
1,209
ERR
14.5%
Posts sampled
40
Niche Celebrities & lifestyle
Post language Russian
Channel age 4 years

Data from 2026-09-29 — 10 days old.

Assessment summary

A personal lifestyle blog about fashion, motherhood, and capital city events run by a PR specialist. Over the past 20 days, the channel's audience shrank by 26% of subscribers, although the median views remained at the previous level.

The share of users reading posts is lower than in most similar catalog channels (14.5% vs. a median of 39.7%), and there are few comments in the feed. Due to the discrepancy between views and audience dynamics, it is hard to tell in advance how many people will see the ad.

What to pay attention to

Comments look templatedscore 70 of 100

  • The comment sample is small: only 13 comments across 25 posts.
  • Short templated phrases of approval and agreement predominate ("Fully agree)", "Fully support you ♥️", "Very well said👍🏻").
  • Reactions under posts follow the same structure and come down to repeating the author's points without developing a conversation.

What grade D means

The index is clearly lowered: one or more metrics fall outside usual values. The “How the assessment was produced” section shows which ones.

Compared with similar channels

Compared with 13 Celebrities & lifestyle catalog channels whose metrics look normal. They are a similar size: 3,113 to 23,490 subscribers.

ERR (reach) lower than 11 of 13
@mermaindinpr 14.5%
similar channels median 39.7%
Reactions per 100 views lower than 7 of 12
@mermaindinpr 1.44
similar channels median 1.53

This is not a niche norm: only catalog channels are included. A high ERR is not always a plus: if the other metrics do not support it, the index goes down.

Dynamics and anomalies

Views by post

The latest 40 posts with views, from Sep 10 to Sep 29. The dashed line is the median (1,209).

06431.3KSep 10: 1,269 viewsSep 10: 1,272 viewsSep 10: 1,273 viewsSep 10: 1,267 viewsSep 11: 1,111 viewsSep 11: 1,111 viewsSep 11: 1,109 viewsSep 11: 1,111 viewsSep 12: 1,242 viewsSep 12: 1,246 viewsSep 13: 1,218 viewsSep 14: 1,141 viewsSep 15: 1,242 viewsSep 15: 1,248 viewsSep 16: 1,092 viewsSep 16: 1,098 viewsSep 18: 1,246 viewsSep 18: 1,253 viewsSep 18: 1,233 viewsSep 20: 1,161 viewsSep 20: 1,160 viewsSep 20: 1,159 viewsSep 20: 1,160 viewsSep 21: 1,251 viewsSep 22: 1,111 viewsSep 22: 1,111 viewsSep 22: 1,111 viewsSep 22: 1,114 viewsSep 23: 1,283 viewsSep 23: 1,283 viewsSep 23: 1,284 viewsSep 23: 1,287 viewsSep 25: 1,271 viewsSep 25: 1,272 viewsSep 25: 1,201 viewsSep 26: 1,227 viewsSep 29: 294 viewsSep 29: 294 viewsSep 29: 294 viewsSep 29: 295 views Sep 10Sep 29
  • post views
  • 4 posts newer than one day and still gaining views
  • median 1,209

Maximum: 1,287 views. Data as of Sep 29.

No deviations in views. Views are only part of the metrics, so look at the whole index.

Cleanliness-index history

3 checks for this channel.

050100Jun 12: index 84, grade AJun 12Sep 8: index 30, grade FSep 8Sep 29: index 45, grade DSep 29

Advertising outlook

Advertising placement: questionable.

Some of the channel's metrics deviate, so it is hard to say in advance how many people will see an ad.

About 636–1,272 people will see your post in the first 48 hours.

Reach of advertising posts

Too few advertising posts to compare: 1.

Without an ad label: 1 post.

Buy advertising

Telegram ads are sold on these marketplaces — they have channel catalogs, prices, and checkout.

We don't sell ads. This channel may not be listed there.

Where to buy advertising

Affiliate links: we get a commission. It never affects the channel's score.

Questions about @mermaindinpr

What is the channel's risk score and what does it mean?

The channel received a risk score of 55 out of 100 (yellow risk level). The score was influenced by the sharp loss of more than a quarter of subscribers in three weeks and templated comments under posts.

What reach do the posts get?

The median view count holds at around 1,209 per post, with an ERR of 14.5%. This is significantly lower than in similar catalog channels, where the median reaches 39.7%.

Is it advisable to buy ads here?

Placement is marked as questionable. Views do not entirely align with other metrics and the sharp base outflow, making it difficult to accurately determine the future post reach.

How the assessment was produced

Data source
Public Telegram data: posts, views, reactions, and channel metadata.
Date or snapshot
2026-09-29
Sample
The latest 40 public posts available at check time.
Calculation method
TG Inspector calculates metrics from the saved snapshot and combines independent signals into a deterministic 0–100 cleanliness index.
Factual result
The @mermaindinpr assessment dated 2026-09-29 uses 40 recent public posts. At that snapshot the channel had 8,320 subscribers, median post views were 1,209, ERR was 14.5%, and the cleanliness index was 45/100.
Limitations
This is a probabilistic assessment based on public data: it describes metrics, not the owner's actions, and is not a real-time measurement.

Full methodology and interpretation rules

This automated assessment is probabilistic: it describes the channel's public metrics, not its owner's actions. The index and grade are calculated from public data and are not changed on request. Channel owners can request removal of the page — t.me/TGinspector_ru.