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@curly_mum: statistics and cleanliness index

Curly mum

Адепт семейных ценностей. Вдохновляю на многодетное материнство✨ Написать мне @curly_mom Регистрация канала: https://knd.gov.ru/license?id=673c50e86afad41667ccefce&registryType=bloggersPermission

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Grade B metrics look normal cleanliness index
data from 2026-10-15
Subscribers
220,655
Median views
99,635
ERR
45.2%
Posts sampled
40
Niche Kids & Parenting
Post language Russian
Channel age 8 years

Data from 2026-10-15 — 23 days old.

Assessment summary

Personal blog of a mother of many children: family everyday life, children, shopping, trips, and Moscow events — photos and short videos; the channel has been run for almost nine years.

A post is seen by a larger share of subscribers than in most similar channels in the catalog, but views are almost the same across all posts. Ads get 7% fewer views than regular posts, and with 0.8 posts per day, an ad remains in the feed for a long time. Over the month, the base grew by about 400 people — the growth is almost unnoticeable against 220 thousand subscribers.

About the channel

Personal blog of a mother of many children: family everyday life, children, shopping, trips, and events in Moscow. The posts feature Emilia and Vladik, school holidays, parent-teacher meetings, classes at a modeling center, wardrobe updates. The format is photos and short videos with long captions, all in Russian; the channel has been around for almost nine years.

In the catalog, @alenamum, @mosscandal, and @makeeva99_99 are listed nearby. By subscribers, this channel is larger than each of them, but a post is seen by a smaller share of subscribers than @alenamum and a larger share than @mosscandal.

What it publishes:

  • Family everyday life: school holidays, parent chats, adjusting to a new teacher, one-on-one days with each child.
  • Shopping and style: clothing and footwear product codes from Lamoda, cosmetics, Nume shoes, notebooks, and small things for the home.
  • Roundups for parents: children's apps, free museums during school holidays, habits for fitting into a new group easily.
  • Outings and events: exhibitions in Moscow, Yukhnovgrad, the opening of a gastronomic cluster, a tennis final.

Posts go out in the morning and afternoon, mostly on weekdays; there are no forwards from other channels. The feed is short notes and photos almost every day, with brand integrations.

By subscribers, it ranks #2 of 10 channels in the Kids & Parenting niche of the catalog.

What to pay attention to

Views are more even than usual (CV ≈ 0.11)

The spread of views between posts is lower than channels usually have (0.15–0.6): posts get almost the same number of views.

What grade B means

Metrics are mostly normal; one or two weak signals lower the index.

Channel content

📣 Heavy advertising load

The feed regularly includes native integrations: clothing and footwear product codes from Lamoda, VT Cosmetics cream, Nume shoes, an automotive brand — some are presented as personal recommendations.

Compared with similar channels

Compared with 5 Kids & Parenting catalog channels whose metrics look normal. There are too few channels of a similar size, so the whole niche is used: 584 to 82,475 subscribers.

ERR (reach) higher than 4 of 5
@curly_mum 45.2%
similar channels median 13.8%
Reactions per 100 views higher than 3 of 5
@curly_mum 3.14
similar channels median 1.84

This is not a niche norm: only catalog channels are included. A high ERR is not always a plus: if the other metrics do not support it, the index goes down.

Dynamics and anomalies

Scroll horizontally to see the full charts.

Views by post

The latest 40 posts with views, from Aug 26 to Oct 13. The dashed line is the median (99,635).

059K118KAug 26: 99,298 viewsAug 26: 100,836 viewsAug 27: 98,597 viewsAug 27: 98,757 viewsAug 30: 99,200 viewsAug 31: 103,121 viewsSep 3: 111,522 viewsSep 3: 101,399 viewsSep 7: 102,682 viewsSep 8: 117,597 viewsSep 10: 84,157 viewsSep 14: 111,590 viewsSep 14: 116,646 viewsSep 15: 97,859 viewsSep 16: 93,294 viewsSep 16: 95,579 viewsSep 17: 102,164 viewsSep 17: 79,147 viewsSep 18: 91,524 viewsSep 20: 91,546 viewsSep 21: 99,984 viewsSep 23: 100,010 viewsSep 25: 100,019 viewsSep 28: 99,972 viewsSep 29: 99,974 viewsSep 29: 99,994 viewsSep 30: 99,977 viewsSep 30: 99,984 viewsOct 2: 99,984 viewsOct 2: 100,000 viewsOct 4: 99,972 viewsOct 6: 98,781 viewsOct 6: 98,713 viewsOct 6: 98,341 viewsOct 9: 91,430 viewsOct 9: 89,935 viewsOct 11: 81,399 viewsOct 12: 72,878 viewsOct 13: 67,792 viewsOct 13: 67,220 views Aug 26Oct 13
  • post views
  • median 99,635

Maximum: 117,597 views. Data as of Oct 15.

What scoring found in the view pattern

Views are more even than usual (CV ≈ 0.11)

The spread of views between posts is lower than channels usually have (0.15–0.6): posts get almost the same number of views.

What could not be calculated

View build-up not assessed: there were no posts newer than one day.

Cleanliness-index history

3 checks for this channel.

050100Sep 12: index 92, grade A+Sep 12Oct 9: index 93, grade A+Oct 9Oct 15: index 70, grade BOct 15

Advertising outlook

Advertising placement: reasonable.

About 62,994–65,633 people will see your post in the first 48 hours.

Reach of advertising posts

Advertising posts have a median of 93,294 views versus 99,977 for regular posts — 7% lower.

Based on 11 advertising and 29 regular posts older than two days.

Without an ad label: 10 posts.

Buy advertising

Telegram ads are sold on these marketplaces — they have channel catalogs, prices, and checkout.

We don't sell ads. This channel may not be listed there.

Where to buy advertising

Affiliate links: we get a commission. It never affects the channel's score.

Questions about @curly_mum

Does @curly_mum have fake engagement?

The channel purity index is 70 out of 100, grade B, level “metrics are normal.” Of the deviations, only one is noted: views on posts are almost identical — the spread is lower than usual for an organic feed.

What share of subscribers does a post reach?

The median views are about 99.6 thousand with a base of 220 thousand subscribers, meaning ERR is approximately 45%. This means that nearly every other subscriber sees a post.

Can ads be placed here?

Ad placement is marked as justified. Ad posts get a median of about 93 thousand views versus 100 thousand for regular posts — about 7% fewer.

How the assessment was produced

Data source
Public Telegram data: posts, views, reactions, and channel metadata.
Date or snapshot
2026-10-15
Sample
The latest 40 public posts available at check time.
Calculation method
TG Inspector calculates metrics from the saved snapshot and combines independent signals into a deterministic 0–100 cleanliness index.
Factual result
The @curly_mum assessment dated 2026-10-15 uses 40 recent public posts. At that snapshot the channel had 220,655 subscribers, median post views were 99,635, ERR was 45.2%, and the cleanliness index was 70/100.
Limitations
This is a probabilistic assessment based on public data: it describes metrics, not the owner's actions, and is not a real-time measurement.

Full methodology and interpretation rules

This automated assessment is probabilistic: it describes the channel's public metrics, not its owner's actions. The index and grade are calculated from public data and are not changed on request. Channel owners can request removal of the page — t.me/obsessed_with_ai.