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@milkcare_ru: statistics and cleanliness index

MILK Safe & Clean

MILK™ — новый стандарт качества и комфорта. Подгузники с доказанной безопасностью. 🌟 Первый бренд подгузников с 5-звёздочным знаком Dermatest и клиническими испытаниями на отсутствие PFAS и SVHC. Официальный сайт: https://milkcare.ru/

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Grade A+ metrics look normal cleanliness index
data from 2026-10-21
Subscribers
584
Median views
42
ERR
7.2%
Posts sampled
40
Niche Kids & Parenting
Post language Russian
Channel age 1 year

Data from 2026-10-21 — 16 days old.

Assessment summary

MILK diaper brand channel: the feed consists almost entirely of educational cards about baby care — spitting up, hiccups, cradle cap, rash, stridor — and only occasionally posts about the product itself.

A smaller share of subscribers sees a post than in almost all similar channels in the catalog: ERR 7.2% versus the median 37.9%. However, reactions are left by 10% of views — more than in most similar channels, so the audience is small but responsive. With a median of 42 views, the ad will get few impressions.

About the channel

MILK Safe & Clean is a channel of the MILK diaper brand: for parents of infants, it publishes educational cards about baby care and health in Russian. The channel is a year and a half old, and almost all posts are photos with infographics.

In the catalog, parenting channels are nearby. @roditelidetiru is larger (82 thousand subscribers), but a smaller share of subscribers sees a post there — ERR 3.3% versus 7.2% here. @vibeeeeeeeee52 and @me_recommend are also larger, and their share of readers is higher — 12.9% and 13.8%.

What it publishes:

  • Infant health: cards about spitting up, hiccups, stridor, cradle cap, rash.
  • Care and hygiene: how to cut nails, clean ears, and why baby powder is dangerous.
  • Product safety: analysis of requirements for children's products, PFAS, hygiene hypothesis.
  • Product: posts about MILK diapers and channel announcements on other platforms.

Posts come out on weekdays, more often during the day. There are no forwards from other channels or third-party advertising in the feed. By subscriber count, the channel is in the bottom third of the niche. Expect calm educational cards about once every two days without advertising or reposts.

By subscribers, it ranks #10 of 10 channels in the Kids & Parenting niche of the catalog.

What grade A+ means

The metrics agree with each other: views and reactions are distributed as usual, and almost no signals lower the index.

Compared with similar channels

Compared with 5 Kids & Parenting catalog channels whose metrics look normal. There are too few channels of a similar size, so the whole niche is used: 1,654 to 220,655 subscribers.

ERR (reach) lower than 4 of 5
@milkcare_ru 7.2%
similar channels median 24.8%
Reactions per 100 views higher than 5 of 5
@milkcare_ru 10
similar channels median 1.84

This is not a niche norm: only catalog channels are included. A high ERR is not always a plus: if the other metrics do not support it, the index goes down.

Dynamics and anomalies

Scroll horizontally to see the full charts.

Views by post

The latest 40 posts with views, from Jul 31 to Oct 21. The dashed line is the median (42).

03162Jul 31: 42 viewsJul 31: 47 viewsAug 3: 40 viewsAug 3: 43 viewsAug 5: 49 viewsAug 7: 43 viewsAug 7: 58 viewsAug 10: 62 viewsAug 12: 53 viewsAug 14: 54 viewsAug 17: 47 viewsAug 19: 50 viewsAug 21: 55 viewsAug 24: 50 viewsAug 26: 46 viewsAug 28: 50 viewsAug 31: 37 viewsSep 2: 45 viewsSep 3: 43 viewsSep 4: 49 viewsSep 7: 38 viewsSep 9: 41 viewsSep 11: 44 viewsSep 14: 41 viewsSep 16: 41 viewsSep 18: 44 viewsSep 21: 42 viewsSep 23: 41 viewsSep 25: 50 viewsSep 28: 37 viewsSep 30: 41 viewsOct 2: 39 viewsOct 5: 36 viewsOct 7: 33 viewsOct 9: 39 viewsOct 12: 31 viewsOct 14: 28 viewsOct 16: 26 viewsOct 19: 19 viewsOct 21: 13 views Jul 31Oct 21
  • post views
  • 1 post newer than one day and still gaining views
  • median 42

Maximum: 62 views. Data as of Oct 21.

No deviations in views. Views are only part of the metrics, so look at the whole index.

Cleanliness-index history

2 checks for this channel.

050100Aug 14: index 100, grade A+Aug 14Oct 21: index 100, grade A+Oct 21

Advertising outlook

Advertising placement: reasonable.

Not enough posts for a forecast.

Reach of advertising posts

No advertising posts among the latest 40.

Buy advertising

Telegram ads are sold on these marketplaces — they have channel catalogs, prices, and checkout.

We don't sell ads. This channel may not be listed there.

Where to buy advertising

Affiliate links: we get a commission. It never affects the channel's score.

Questions about @milkcare_ru

Does @milkcare_ru have fake engagement?

The channel purity index is 100 out of 100, grade A+, level “metrics within normal”: no deviations were found in the check. Comments are open, but there are none in the collected sample.

What is the reach of the channel's posts?

ERR is about 7.2%: a small share of subscribers sees a post. With 584 subscribers, the median views are 42.

Is it worth advertising here?

Placement is marked as justified. At the same time, the median views are 42, so the ad will get few impressions.

How the assessment was produced

Data source
Public Telegram data: posts, views, reactions, and channel metadata.
Date or snapshot
2026-10-21
Sample
The latest 40 public posts available at check time.
Calculation method
TG Inspector calculates metrics from the saved snapshot and combines independent signals into a deterministic 0–100 cleanliness index.
Factual result
The @milkcare_ru assessment dated 2026-10-21 uses 40 recent public posts. At that snapshot the channel had 584 subscribers, median post views were 42, ERR was 7.2%, and the cleanliness index was 100/100.
Limitations
This is a probabilistic assessment based on public data: it describes metrics, not the owner's actions, and is not a real-time measurement.

Full methodology and interpretation rules

This automated assessment is probabilistic: it describes the channel's public metrics, not its owner's actions. The index and grade are calculated from public data and are not changed on request. Channel owners can request removal of the page — t.me/obsessed_with_ai.